Minimum Negative Impact on Market Cap: $123.95 millionPossible Negative Impact on Market Cap: $4.71 billionMaximum Negative Impact on Market Cap: $10.267 billion Going forward, it is important for investors to remember that the lockout's effects on DirecTV are ultimately unknown to everyone. Our crude attempts at approximating the costs are really just a thinking exercise to show the potential for serious adverse consequences. But it is also important to remember that the adverse effects, even in the worst case, will likely be mitigated by the fact that the lockout will likely be a one time event.Simba extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decisionmakers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. K12 school