"With the advent of social media and online review sites, every guest experience has the potential to directly affect the perception of your small business," says Joe Shaw, marketing director of Jake's Burgers in Dallas, who uses the realtime mobile survey provider Survey on the Spot. "A welldesigned survey system will help you to create a customer servicecentric culture. As a small business competing against larger companies, developing a continuous improvement model is essential."."We love the big hit and coach it, and try and get it at any time we can get it," defensive coordinator Vic Fangio said. "He's just got to be smarter there. He's got to know not to hit after the whistle.

When you've got that type of pressure from one another, everyone is nervous. If you go out there and you're not nervous, then something's wrong with you. We're not Navy Seals."It's not just one guy," Johnson said. "It's a collective effort of us