Cowboys' owner Jerry Jones continues to leverage his team's brand and marketing acumen. Last year his company Silver Star Merchandising inked a 10year apparel licensing deal with the University of Southern California. The deal gives Silver Star the rights to make and distribute USC branded apparel and headwear at stores and online.In the early years of the NFL, just about every player lined up on both offense and defense. It took World War II and the depletion of team rosters for the NFL to institute substitution rules in 1943. When the war ended, the substitution rules were temporarily rescinded, but they were reinstituted in 1950 when offensive innovation led to more specialized skills.

"It is no defense that coaches were involved in it, this was an individual responsibility each player has and each coach has. Each player had the responsibility to say no to this program and they didn't do that. They obviously had the option to report this to the union and they didn'