At 16, St. Louis has to think receiver or safety. My money's on a safety here, because the Rams figure the market is so crowded with wideouts with makeit grades they can easily get one at 46 in round two."Say a customer gives you the lowest rating 1 out of 5 now what? Absent an understanding of the rationale behind the score, there's not much you can do with that information." The same goes for great scores if a customer gives you the highest rating, you need to know why, so you can replicate that same experience and outcome with other customers and clients. "The number alone doesn't give you the insight you need," he says. "It is important to understand why your customers are rating you the way they are, so followup questions can be helpful.

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