Retailers are responding to pricesensitive customers tactics that is, browsing and window shopping at brick and mortar stores, but making their purchases online with cheaper prices.interested in the trend and the trend is clearly going in one direction, Chukumba said, noting that retailers are shaping up on prices and also improving their retail ecommerce environments overall.are not just shopping at Amazon because it cheaper. It a great shopping experience, Chukumba said.Of course, lowering prices is a sword, Chukumba said.some extent, you have to pick your poison, he said. You maintain your margin and just watch your sales deteriorate or get more competitive on price and give up margins? Electronics retailer Best Buy is a example of a company response to the competitive price environment.But, otherwise, the postGriffin section of the game belonged to the Falcons. Julio Jones dexterously got both feet inbounds on an 18yard catch just beyond the pylon. Matt Bryant stayed perfect on