By his standards, Fitzgerald had a down 2012 with 71 catches and a careerlow four TDs. An integral part of the Cardinals' offence, Fitzgerald is starting to develop a rapport with Palmer. He had nine catches for 99 yards in the preseason..In both his paper and his book, Light describes the "Risk Proliferation Syndrome" that is maximizing the number of patients exposed to new drugs that have relatively low efficacy and effectiveness but have greater risk of adverse side effects. Building on clinical trials designed to minimize evidence of harm and published literature that emphasizes a drug's advantages, companies launch massive campaigns to sell it, when a controlled, limited launch would allow evidence to be gathered about the drug's effects. Companies recruit leading clinicians to try using the drug for conditions other than those for which it is approved and to promote such offlabel or unapproved uses.

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